Thursday, 16 December 2010

Editing our commentary

We found editing the commentary was quite simple. However due to time constraints we could not fulfill our desired final piece, for instance we couldn't have the music video playing in the background because this would take too long rendering and uploading. We did utilise the green screen well by putting stills in the background, and despite not having images in the background for the whole video the black background didn't look too out of place. I found editing quite simple as now I am well accustomed to using final cut express.

We spent two lessons editing our commentary which we thought generally ran quite smoothly, however the lack of time meant that some areas of our commentary was rushed and wasn't completed to our exact hopes, we did though use the time we had effectively. Our original plan was to have our music video in the background, but the amount of time we would have needed to spend rendering, meant that this was not possible to do in the time we had. I feel that with the time available we achieved quite a lot but adding still photos instead which did enhance the appearance of our commentary and made it more visually entertaining.

Evaluation commentary

Monday, 13 December 2010


1. In what way does your product use, develop or challenge forms and conventions of real media products?

Our media final product mainly used the conventional genre characteristics that you would normally find in a hip-hop music video. We achieved this by using the different camera techniques we have learnt and by the mise-en-secene etc. To get a good idea of what was expected we looked at other music videos of the same genre and got ideas from that to see how the main artist is portrayed.

 In a hip-hop music video the costume expected from the audience is a typical laid back look, especially in the 'old school' hip ho genre which our video is, so normal baggy clothes are essential with no vibrant colours to stikco ut from the 'ghetto scene' allthough when he is surrounded in the tube station by people in suits, this is meant to stick out to show the laidback, carefree lifestyle. The lyrics and costume of the colour form the persona of our main artist, and laidback is what we aimed for. A good example of artist that we got insperation from was Lupe Fiasco, our main idea came from this video where the skaters where in bright clothing, which makes them stand out from the usual everyday person, this was why we made our artists stand out in the crowd as its 'My Way' we did it in a usual hip-hop style and this means indivisuality and this is reflected in the title. Eminem was also a big influence on us as in his videos there is a big variety of long shots and close ups portraying the main artist, so thats what we tried to do with porridge in ours we tried to make him the centre of attention for most of our video, especially the chorus'.

The camerawork we used best suited our music video becasue the ones we used best suited the genre, the variety of shots we used keeps the viewer interested and engaged, this with the editiing really fits in to the beat and rythm of the music, the fact that our location was perfect for the video was a massive help, the southbank skatepark provided us with good quality light, an arry of skaters and bmx people and a great backdrop, we kept the camerawork simplistic like most of Eminems video but sticking to the beat, and the camera revolving around porridge it makes good footage.

 Our video was shot in London, which was a great  backdrop for our music video, it created a great mise-en- scene to start us off, the london atmosphere was just what we needed for our video, with the buzzing atmosphere all around us. Many artists choose to film in a big city because of this it adds to the normality of the video and for  our video that is just what we needed as we wanted to stand out from the crowd. Using this location it set up our genre charateristics and revealed to the audience what type of genre our video was. The laidback lifestyle of our main artist is portrayed through our video, and shows that not all rappers are living the high life and that everyone begins somewhere and this really starts at the roots of it all. The clothes are also very laidback, very casual and not eccentric at all this is because he is a normal guy trying to make something big in a normalistic world. The graffiti, skateboarders and lighting really set us up for our video as it is one of the main conventions of a ' old school' hip-hip video.             

2. How effective is the combination of your main product and ancillary task?

Our music video combined with our digi-pak cover and magazine advert work very well together, they both work well to get the main artists recognised which is what we are aiming for this would hopefully lead to a bigger revenue after making more sales. In the hip-hop industry the artists is the main selling point of the group as they will be recognised world round and this will be the main selling point for the artists. The digi-pak cover that porridge made was amazing . it was so simplistic but effective at the same time portraying the artists in a natural state, not posing or anything too glossy, but with the solid black background and bold writing it really stands out. We all thought that it was essential to make a link between the three keeping the same theme throughout so people would get the genre we were aiming for.

3. What have you learnt from your audience feedback?

The feedback from our peers and teachers was very informative. Our teachers Amar and Tanya gave as a few small pointers just to make our diamond in the rough video perfect, this helped alot because we were allmost near the completion of our video. The feedback from our peers was also very helping, as a few things that were mentioned to us we had no thought ff, therefore using the information from the feedback we rectified our mistakes and added or changed some of the outstanding video.

 What also helped us as a organised group is that we deciphered all the main points and jotted them down on a big A3 piece of paper, wethen hand picked a few off the paper and changed them to make them eventually better,one point that was mentioned to us was that our splitscreen was a bit normal and samey, just abit boring, so we changed the duration of each split, and the different content that waqs in that part of the screen.

 The feedback about our video was welcomed, especially on bits of our video that we still were not sure on, for instance the split screens, people liked them but after a few seconds of the same thing in every screen it did get a little repetitive, so we changed that to different transitions in each screen, different timescales of a image and most importantly differetn content in each one, rather than the same thing in different splits just in different locations, so that helped. Another thing we were told to improve on and change was our chorus' as they were just of porridge lipsyncing standing/sitting still with just his portrait in the shot, this was dragged on quite a long time , so we had to  mix up the chorus with something else and maybe add a little bit more movement into it, so what we did was made him mobile while singing the chorus e.g walking down corridors singing it. We also edited the chorus in with some shots at the skatepark, still sticking to the heavy beat and rythm of the song, we found afterwards it had improved it alot and also made it more pleasing to watch, less boring. Finally someone said to us that the representaion of the lyrics and video didnt go but we tried to do asmany as possible but not to much otherwise it gets to jumpy and has no flowing storyline,"walking round the streets mad stressed" "feeling secluded" we showed busy streets and our artists alone.

 We took Tanya and Amar's feedback very seriously as both have a great mass of knowledge and experience surrounding this topic of video, and both said the same points about our video makng the feedback from them both solid, so we took it all in and spent a few lessons changing this, after we changed it we were thrilled with the results.

4. How did you use media technology in the construction and research planning and evaluation stages?

    The vast increase in technology helped us amazingly in both our filming tasks and our computer tasks.
The amazing tools and effects and the programs: Final Cut Express and Photoishop really gave us the ability to create what we really wanted to, this ability to be so creative , i think is the reason why things such as our magazine advert and our digipak look so succesful. Something that was very complimentary to our team was a unbiased person coming inot our group for a moment and mistaking our digipak for a proffesional one, they said ' the quotes you have incorporated, and the information a long with how well you have created the images looks amazing'.

 I think how well we did was down to our planning and organisational skills, whether it be planning to get to our preffered location, updating the blog with high standard blog posts, or just simply getting into contact with the chosen artists, blogger for us was a cital piece of technology for us as we have uilised this for our planning,ideas and feedback and to also document our great progress throughout the project . We have written well over 100 posts which is a great achievement in itself, theses enabled us to plan everything very carefully and this is the reason why we did so well when we went to the south bank skate park in london as we knew what we had to do, and we did it. It was alos good as we could access it anywhere so we could all make posts when we wanted to which helped as we all had different ideas about things and different creative abilities and roles which we found blogger helped with. Finally it allowed our teacher to view our progress which was good as she could allways keep an eye on how well we are doing and if we ever needed help she would help.   

 To our surprise Facbook and Twitter became vital websites for us in our project, we used these sites to contact the one and only 'Brad Ellis' he sent as a long email and a few little ones which helped us understand the theme behind the song and the sentiment of the lyrics which was very helpful, this was very helpful when shooting and editing our video because then we could get the themes of what he was saying right and in doing so making the song and video come together and creating meaning. 

The camera tha we used for our filming helped as it was a state of the art HD video camera, we used a excellent stills camera that someone brought with them from home which was great as it gave us better stills than any other camera we had used. In filming we used dollies amd tripods to get a good quality shot and this lead to making good quality footage.

Friday, 10 December 2010

Filming our Director's commentary

In today's lesson we spent our time filming the footage for our DVD commentary, we felt that as we had prepared by answering the questions individually and we had previously organised who was saying what that we were planned for the evaluation part of this project. Unfortunately, Lewis was not present in our commentary so we had work as a group of 4 instead. We filmed in the green room in College as our plan is to have the music video playing in the background as someone is speaking with our group sitting in the foregrround, which we believe will be more visually interesting to the audience. We began our footage by introducing the audience to our group member through a long shot of us and saying our names in order for them to identify themselves with us; we introduced who we are. We thought this was useful for the audience to familarise themselves with each group member.

We discussed each question/point in chronological order and ensured that each group member made at least one point for each question, so that we all had the opportunity to say what we wanted to say. We used a close-up shot that showed just one group member as they spoke as they allowed a better focus for the audience and we could put images next to the person as they talk when we come to editing. We felt that the points made were valid and went into good detail, although our written evaluations are more thorough overall. The plan for the next lesson, before our deadline is to edit our footage on Final Cut and add in our music video and ancilliary tasks images into our commentary, we will add fades and jump cuts to our work in order for it flow and look more interesting.

Thursday, 9 December 2010

Feedback of rough cut

We showed Amar and Tanya our rough cut music video,  the advise they have given us will now guide our improvements for a high-standard final cut on Friday 12th Nov.

The mains things which were commented on was the quality of the lip-sync being quite poor. Tanya advised us to re-film the artist's performance and try to improve on showing the character to the audience. Conversely, Amar said we should consider scrapping the pli-sync performance all together. He said it may suit the genre and song more. After discussing what to do next, we decided to go through with re-filming the performance, as we felt leaving it out would cause the video to loose its narrative, and consequently turn the footage from a music video to an only-skating video.

Monday, 6 December 2010

Plan for filming DVD commentary

We are planning to film our DVD commentary in our next lesson, this Friday. Between now and then as a group we need to ensure that our individual evaluation questions are answered in lots of detail. We have decided who is going to say what in our commentary and we have tried to share the conversation out equally to give everyone an equal opportunity to say what they wish. We are either to going to film in a spare class room in college or we are going film in the green room. We would like to include both long shots displaying the group as a whole as well as individual close-up shots of each individual group member as they speak. We plan to answer each question in order and ensure that each group member says something to answer the question.

Editing wise, although our ideas havent been finalised, we would like to include fades to show when we are moving onto a new topic of conversation, we wish to have the digipak and magazine shown on the right hand corner of the screen as a group member is talking about it, so the audience can refer to the image as it is being discussed. We would like there to be both the video shown on the screen with a voice over in background as it is being discussed and we want the music video to be shown in the corner of the screen. Ollie also came up with the idea of having the music video being shown on the screen with a group member discussing it who is sat in front of the music video being displayed. These ideas we will decide which to use depending on which best suit what we want to show, how successful they are, and how much time we have to edit our DVD commentary.

The image below is an example of how we wish to display parts of our commentary, with a group member in the foreground talking and our music video being shown in the background:

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Contacted Brad Ellis

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As our blog, digipak and music video is complete. Me and Porridge sent Brad from the Nextmen with the final version. We are hopeful that he will reply however if he doesn't he won't be too disheartened as we have already been in contact with him earlier in the task.

Evaluation answers

1. In what way does your product use, develop or challenge forms and conventions of real media products

Our music video successfully utilised regular conventions of genre characteristics that you would typically find in a hip-hop music video. Our comprehensive researched enabled us to skilfully create aspects of mise-en-scene and camera shots that are very typical in old school hip-hop music videos, Lupe Fiasco is an example of the research we did as the beat and style of his songs is in-keeping with the song ‘My Way’ by The Nextmen.

In particular the costume stood out as being highly conventional to the genre. Our main artist was dressed in baggy clothing which is fitting with the ‘skater’ lifestyle. Also above all the ‘new era’ cap our main character wore is synonymous with American ‘ghetto fashion’. The lack of vibrant colours reflected directly the character’s persona and lyrics of the song “in my room feeling zooted” These particular lyrics refer to a laidback style that is taken on by the clothing of our main character.

Typically in a major old school hip-hop music video close ups are utilised often when lip syncing to allow the audience to personally relate to the character. However when there is not lip syncing there are usually shots of various different people which compliment the ‘crew ‘aspect of this music. For example in NWA or Public Enemy regularly show at least 5 or 6 people in one frame of their music videos. This is to represent closeness of the community. However as our lyrics refer our artist being “secluded” and as a result of this we took shots of individual skaters and bikers being on their own to represent the loneliness of the lyrics, and in this we challenged conventions.

As in the majority of hip hop songs there is a regular distinctive beat throughout the music video, we utilised this as our framework to place our shots around. We felt the final product worked very well in doing this and the transitions are very well synchronized with the music. The particular shots the beats would signal a change for was hugely significant, we variated from busy London streets to London South Bank skate park where individuals could thrive on their own without the aid of others.

Overall the setting conformed skilfully to the genre as the frequent shots with graffiti and people skating is representative of hip-hop and a working social class that is portrayed within our character. As in a lot of famous music videos the lyrics directly sync to the shots in the music video for example “walk around the streets mad stressed” we show a shot of a busy central London. And “thinking of hard times when I had less” We show a shot of our main character on his own visually feeling “secluded”.

2. How effective is the combination of your main product and ancillary task

The combination of our main product and digipak was pivotal in ensuring we had a cohesive project, the importance of it being a cohesive project was massive as if you were to look at all professional products and magazine advert for example they would all have a common value, for example ours was the representation of our artist. We frequently showed close ups of our main character in the music video, and our ancillary tasks both are based around large centrepiece pictures of our main character. All of this acts together to portray skilfully the themes and feelings put across in the actual song.

The focal point of our magazine advert and DVD cover is our main character and around this is has various distinctive features that you would typically see in professional digipaks. These include quotes from reputable music magazines "NME" as well as websites and information on the format of the product, these worked well around the centre piece as it divides attention to our main character and from a distance you will notice it.

The image itself is a profile picture, and this shows off the artist’s features and his attire which is based around the genre of music. The 'new era' style cap is typically worn by people from a working class American background and by people who affiliate themselves with local baseball teams. The text is bold yet professional, and this represents the video well as we used professional editing techniques. The ancillary task as well as the music video all complimented each other in the way the attire, and persona of our character was represented in order to portray the themes and feelings of the lyrics, the facial expressions represents the lyrics "feeling secluded" and gives our audience a chance to directly identify with our artist.

3. What have you learnt from your audience feedback?

The feedback from our teachers and peers was hugely successful. Amar and Tanya, our teachers, gave us extremely particular professional feedback to finely tweak our video to being the best it could be. As our group was very well organised at the time of the rough-cut our music video was almost near competition and not much needed to be changed. Also the feedback from our peers gave us a mutual yet very useful view on our video, and some feedback we took very seriously and soon rectified.

As we are a very thorough group we noted down on an A3 piece of paper all of our feedback from different people, then did blog posts using blogger to log the feedback, we carefully reviewed every piece of feedback and hand-picked a few pieces we would immediately look to rectify, in particular we had long duration shots, we because of feedback we changed as soon as we could, and as a result the final product was a better.

This helped keep the audience engaged throughout the video as the long duration shots were 'boring' to our peers. Also feedback from Amar giving constructive criticism about our performances scenes gave us a professional insight which we soon changed, we then re-filmed performance scenes and broke them up with jump-cuts. The unbiased opinion from our peers helped hugely, they stated we needed to smooth over some shots with editing effects, which we soon did. However there were some opinions we didn't take on board as they stated our lip syncing was bad, even though we felt it was successful after we dedicated a lot of time to it. As well as this they stated the shots weren't directly representative to the lyrics, despite our aim of the video having an overall theme and not to refer each line of lyric to a shot in the video, there were some points we did this "walking round the streets mad stressed" "feeling secluded" where we showed busy streets and our main character alone.

We valued Tanya's opinion very highly as she has a lot of experience in teaching and viewing music videos, her feedback and advice was similar to Amar's which reinforced the fact that it was vital in changing and rectifying what they said. After the feedback we spent 2 lessons solidly editing and changing around shots. After this we were massively please at the result of our final product.

4. How did you use media technology in the construction and research planning and evaluation stages.

The use of media software and hardware throughout the task opened my eyes to how far technology has come on in the past few years. The endless effects and transitions on Final Cut Express were utilised to their full capabilities by the editing side of our group, and this was fundamental in producing a high quality product, the use of Photoshop CS3 in making the magazine advert and digipak also was hugely successful and from an unbiased view could be mistaken for a professionally made magazine advert with incorporated quotes and website information, as well as blended in images of the artist.

Planning and organisation was vital in up keeping our high standard of production in all areas of our music video, whether it be planning to get to our location, updating the blog with regular updates or research into possible techniques we could utilise blogger all very usefully helped us in documenting our progress throughout. We have amounted well over 100 all very helpful blog posts which contributed to our sterling planning, which enabled us to film in South Bank in London, updating how production was going, to inform other group members and teachers of our progress and coming to the evaluation where we can all look back at our work and taken notes on the techniques we have used.

On the contrary to popular belief that facebook and twitter are just to contact your friends, we utilised these sites in contacting our artist 'brad ellis' He left us an extensive message back which we were very pleased about. He stated the sentiments behind the lyrics, the actual artist and when the song was written and produced. This gave us a lot of help in tweaking our video to match the desired themes of the song. Our individual qualities when it came to editing were complimented by our extremely well technologically developed software.

The hardware we used as well was also state of the art and helped produced a good video. A Sony HD video camera was used in filming all of our footage, and we used a still camera in images for our magazine advert and digipak. Also in filming we used tripods and dollies in ensuring we produced the best possible shots for our video.

Sunday, 5 December 2010

Plan for DVD commentary

Prior to filming our DVD commentary, we have thought thoroughly about which parts of our individual evaluations are most successful and interesting to say. We have thought about who is going to say what in each part in order to ensure we are planned and prepared with the filming.

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Bronte: Representation of the character-branding-influences of other artists.
Tom: Setting-London south bank, graffiti
Lewis: Costume-Plain, relaxed lifestyle, contrast to people in suits. Baggy clothing-hip hop
Porridge: Lyrics "feeling secluded" "streets mad stressed" "when i had less" "in my room feeling zooted" all represented with variation in shot type and length. How shots change with the beat
Ollie: Research into previous music videos and conventions. and influences of other artist.
2) How effective is the combination of your main product and ancilliary tasks?

Bronte: Why it's important to look like a cohesive project,
Tom: how the influence of professional magazine adverts and Digipaks affected our choices
Lewis: the composition-like how it is important to have a focal point (picture of porridge) and how it has key features.
Porridge: How we represent the artist-the picture itself-profile picture.
Ollie: How they all compliment each other-encourage identification with audience
3) What have you learnt from your audience feedback?

Bronte: How we selected who's feedback who we would take on board and why
Tom: How to keep the audience more engaged
Lewis: feedback from Amar, a professional fella.
Porridge: neutral feedback from peers gave us an unbiased professional opinion. helped us out in rectifying small mistakes
Ollie: How to get a professional edge (feedback from teachers)

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Bronte: How we used social networking to contact the artist and get ideas from him
Tom: How travel was sorted early with and national rail
Lewis: Google maps and youtube to pinpoint our location
Porridge: How each bit of software was utilised to its full capablilites (final cut-photoshop cs3)
Ollie: How useful blogger was in planning and research

Friday, 3 December 2010

Ideas for DVD comentary

When we film our DVD comentary, we need to plan how we are going to display ourselves and our work across to the audience, I have thought about some ideas we could use in our comentary, although we will need to discuss as a group what we would like to do before we go ahead. I think it is important to plan and arrange carefully about how we are going to display ourselves to the audience and think about who is going to say what, what the camera work will be like, when we will show our footage etc.

I have brainstormed a few ideas and alternative suggestions:
  • long shot of all group members
  • medium shot of individual members
  • sitting next to desk with Mac showing music video playing as one member is talking
  • sudden jump cuts to break down each point made
  • slowly fading transitions to each point
  • Cuts to show music video on whole of screen with voice over in the background
  • Text of question appears on screen before group members answer it
  • split screen with ancilliary tasks on one side and member discussing it simultaneously
Previous student's evaluative commentary's

- Use of fades shows audience when topic will change
- Good use of terminolgy -  conventions, genre characteristics, goodwin's points etc
- lots of speaking from all members of the group
- could have more jump cuts to footage, images etc
- Looks planned and presented professionally
- Clear topic of conversation that is planned in a good order - not repeating themselves

- very thorough detail in what they're saying
- not much variation in shot type
- no transitions or jump cuts, no change to make it engaging
- audience begin to lose interest
- footage on mac screen in background makes it more visually interesting
- pitch and tone of voice is monotomous and dull
- doesn't look thoroughly planned, there is lots of pauses and hesitation
- conversation isn't shared equally

Final Music Video

Wednesday, 1 December 2010

Planning for Director's commentary

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product mostly used the conventional genre characteristics the target audience would expect to see in a hip hop music video. This was done through different aspects of our music video such as camerawork, mise-en-scene etc. We looked to the influence of other hip hop artists and the way in which they have been branded and represented to give use clear ideas for the persona of our main artist.

One major convention of the hip hop genre is to have a strong focus on the main artist in order to sell the artist successfully, we therefore spent a lot of time planning and researching the stereotypical genre characteristics of a hip hop artist in order to create a the kind of persona the target audience would expect and what we wished to portray. A professional artist likewise to our artist is Eminem as in the majority of his music videos, there is always a clear focus on the portrayal of his character. This is demonstrated particularly through the use of the camera shots, such as many long shots and close-ups of Eminem in which he is positioned in the centre of the screen in order to enhance his recognition and display the significance of the artist. This is something we took into account and tried to emulate in our own work in order to brand our artist well and for the audience to familarise and identify with the character of Porridge. The way in which we branded our artist was also very conventional to the hip hop genre as we wished to portray a very laidback, carefree individual who wanted to convey his outlooks to his audience, this was revealed to the audience by the artist through the location and the theme of skateboarding/bmxing, in which he showed his outlook on life, strong and clear themes are very often apparent in a hip hop video, as many professional artists wish to convey their thoughts and opinions to the artist.

Our camerawork was purposely done to suit the conventional characteristics you would expect to see in a hip hop video, this was by using a variation of camera angles and movements that would suit the beat of the music and continuously revolve around the main artist. The camerawork we aimed to keep quite simplistic yet effectively with the footage of Southbank skatepark. One artist we looked into in order to see how the camerawork portrayed them was Eminem as the camera work in his music videos had many long/close-up shots that revolved around the artist.

The mise-en-scene in our music video played an important role in revealing to the audience the genre. For example, the location at which we filmed at was very conventional to the genre characteristics. Filming in London allowed us to create a atmospheric setting of a typical London lifestyle, which was contrasted with the location of Southbank skatepark. Many professional  hip hop videos locate their video in a city as it often reveals a lot about their upbringing or way of life, this is likewise to our music video as the London footage enabled us to display Porridge's laidback attitude to living in London, therefore we used the conventional characteristics the audience would expect. However, I also believe that we developed the hip hop conventions, as we displayed the contrast between two locations in our music video, although both locations are very conventional to the genre, we progressed this further by showing how dissimilar two stereotypical hip hop locations can be.  Furthermore, the location of the Southbank skatepark enabled us to display the typical conventional themes of a hip hop genre, such as graffiti, skateboarding and bmxing. Our location played an important role in revealing our genre to the audience. Artists such as Lupe Fiasco often used skateboarding in his music videos, which demonstrated to the audience the genre.

As our main artist was a strong focal point in our product, the way in which he was portrayed through his costume revealed a lot to the audience about his personality. Porridge wore very basic, casual clothing that complemented his personality, wearing neutral coloured clothing displayed his laidback approach as bright, vibrant coloured clothing would have not suited his character and how we wanted to portray him. Porridge wore a cap that had the letter 'P' on the front, which was a subtle feature of his costume that allowed the audience to get to know Porridge's character. When we edited our work, we thought about how to get our footage to match the beat of the music as our soundtrack was quite lively and energetic. As a result we used a lot of fast/slow motion to suit this conventionally. A main aspect we paid a lot of attention to was the colouring of our footage as in order to show the contrast between the locations, we varied the colour by using a contrast of grayscale and bright colour saturation. In the majority of professional hip hop videos such as Eminem's more recent work, they often use very natural colouring/lighting or dull colouring if they are discussing  negative or serious issues in their song, we went against this by using bright and vivid colours in order to relate and make our narrative more apparent and to clearly display the stark contrast between the two locations.

 How effective is the combination of your main product and ancilliary tasks?

The combination of our music video alongside the Digipak and magazine advert complemented one another well in order to enhance the recognition of the products, in order to potentionally increase sales and create a higher revenue. One main focus of our ancilliary products was to sell the artist well, as a hip hop genre has a strong focus on displaying the significance of the artist. We thought this was very effective in enhancing the recognition of the artist as this was our selling point of our products. One method I thought was quite simplistic yet effective was including one focal image of our artist, which we put on both our magazine advert and Digipak, this enabled us to display one clear theme in order for the audience to familarise themselves with the products and recognise the products as a whole. We thought it was especially important to ensure that we showed a strong link between all three products as this showed a strong connection in the theme we looked at and enhanced the audience's recognition of the products. This is enhanced through the use of the same colour scheme, which displayed to the audience the similarities between the ancilliary tasks.

We thought about each individual feature and how they would work together as a whole to enhance its effectiveness. For example, the composition of our ancilliary products we thought was crucial in creating a voyeuristic approach that looked striking. We then thought carefully about how each small feature, such as the font and colour would work collectively to enhance the effectiveness as a whole. We wanted the features of the products to be appealing to our target audience as well as suit the hip hop genre conventionally. As a result, the colours were dark yet displayed professionalism and the font was block and quite was displayed quite dominantly on the page.  I think we portrayed quite a dominant and masculine look that suited the personalities of our target audience and would look quite appealing in the eyes of our target audience. This was important to draw the attention of the target audience in order to improve its effectiveness. When deciding on which images to use, we thought about which photos would be support the music video and branding of our character, therefore the image were mostly focused on selling the artist, as we wanted to display Porridge's significance. An effective way to do this was to have a photo of Porridge that was central of the layout.

When researching other professional magazine adverts and Digipaks, we took inspiration of what we thought was most effective through primarily the composition and other features, such as font and colour, yet ensuring that we focused on our genre characteristics. The examples that were most effective to us were the ones that used bold font styles and had a central focal point with information that directed the viewer around the composition, we therefore applied this research into our own work. Overall, I thought we were quite successful in displaying how all three products were connected, yet showing how each one was individual, so that the audience could see how they were all important. This demonstrated to the audience that they were receiving a new product each time. 

What have you learnt from your audience feedback?

We received the majority of our most valuable feedback from our peers in our Rough Cut feedback, as this was the point at which our music video was coming together and we were at the point where some feedback and advice would help make our work more successful and make us less likely to make mistakes. Through receiving feedback about camerawork, mise-en-scene, genre characteristics etc we could see which aspects of our work needed the most work, as a lot of our feedback was from our potential target audience. Feedback was so important to see how an audience interpreted our work and we could see if the narrative and certain aspects, such as why location was chosen, was clear and apparent. We took into account all the feedback we received and acted accordingly to what was said, there were some points made that as a group we didn't agree with and we decided not to alter our work. For example, a comment was made that our main artist wasn't shown very much in our music video, which is something we disagreed with completely as one of our main focuses was the focus on the artist. Although some of the feedback we received was quite broad and unspecific, we took this as an opportunity to be more creative with our decision making when it came to altering our work for our final deadline.

Feedback we were given from Amar and Tanya was extremely specific, thorough and gave us clear indications of what steps needed to be taken. As Amar has had experience of working on professional music videos, we appreciated his guidance and views on the progress we had made so far. He told us that the different ideas we could use, he was very thorough in telling us what effects we could use to make our work more visually interesting, such as using a split screen and adding more jump cuts to our work. One piece of advice that we changed a lot was our lip syncing as in our Rough Cut it wasn't to the standard we wanted it to be, therefore we spent a lot of time planning and refilming certain parts to improve the professionalism. There were mixed views about whether we should have kept the lip syncing as it was suggested we deleted it. As a group we decided to keep it as it sustained the clear focus on the artist and displayed Porridge's significance in our music video. When we received any type of feedback, as a group we reviewed what was said and made the decision to follow or go against it. Another key feedback we took on board was to add more jump cuts and effects as they believed it would enhances the excitement of the video, we strongly agreed with this advice and took it into account for our final version.

Overall, the audience feedback we received we found really helpful in the production of our music video, the opportunities that were available to us to receive feedback we were very grateful for as it was so important to see other people's opinions and views that were not necessarily our own. The critism that was said we always took into account to improve and enhance our work.

How did you use new media technologies in the construction and research, planning and evaluation stages?

The consistent use of new media technologies was extremely useful with all aspects of this project and was crucial in the construction of all the products we created in order to complete the tasks with high quality and professionalism. To begin with, through blogging the process and planning of our work towards the final task had enabled our group to work together and individually to help assist the production. I found it a very useful and systematic device as it ensured that we kept everything going effectively and efficiently and it allowed the group to access the blog easily to see what the other members of the group were blogging, in order to see what has been updated and what progress needed to be made. I thought it was very useful to document our work that everyone could have access to. This method helped plan our work well to develop the construction of our work. The layout was straightforward and tidy which meant our work on the blog was kept safe and secure. It also allowed us to keep all of our research in one place that we could refer to throughout the project.

The use of Final Cut Express was a vital programme to edit our footage and turn our work into a music video. For example, on Final Cut we could use special effects to change our footage to be more visually interesting. Using and experimenting with this programme enabled us as a group to work out and understand the wide range of features that it has and we were continiously finding out new things as we progressed further. As editing was such a vital stage in this project, we spent a lot of time using Final Cut, experimenting carefully with effects, transitions, colouring, textures etc, split screen etc, that we believed would suit conventionally to our genre characteristics. Another programme we used to primarily to create the ancilliary products - the magazine advert and Digipak, was Photoshop. This programme was used to manipulate images, add different font styles and add effects all on a template as a foundation to work upon. This programme despite being quite complex and challenging to use, was crucial in creating high quality products that relates well to our theme and genre and as a group we learnt a lot from.

The use of social networking websites such as Facebook and Twitter allowed us to make contact with our artist, therefore being of huge value in the production of work, when researching into our artist. Through this we received extremely helpful information about the lyrics of the song which helped us to work out how we were going to apply this in our work. In addition, being able to look at how 'The Nextmen' portrayed themselves to their fans online was helpful in giving us an insight into how they wished to be conveyed, therefore we got see their profile picture and how the actively became involved with their fanbase. All this information helped us to think about how we portrayed our main artist to suit the genre characteristics.

We had access to such a wide range of new media technologies that had their own individual qualities to assist the multiple stages of our project. The individual qualities of each programme worked well for each task we were set and we were able to experience the different programmes to create more successful products overall.

Review of the digipak

As stated in an earlier blog post I remain in the belief that our magazine article was finshed with a highly professional standard. The colour scheme, text stlye and image of the article are all representative of the old school hip-hop genre and it is very in-keeping with all the themes and attitudes conveyed in the lyrics of the song, as well as our own unique style of music video. So for this I am thoroughly pleased.

However for the DVD cover I believe it could be better. Due to a technical altercation the PSD file transferred from a group members computer to mine would not transfer the layers, just a complied base image. So it was very hard for us to do work on, however as a group we still tried our utmost to create the best possible DVD cover. The fact that it was all one layer meant resizing certain parts was impossible, not only this but basic photoshop techinques that we are familiar with became almost impossible and as a result the product suffered. Despite this, the final product still had a good variations of texts and a good image which shows off our artist on a black background. We also managed to incoorporate images of the SouthBank skatepark which we took when we filmed, these worked well on the back of the DVD cover and gave our audience a point of reference that is in our music video. The track lists and company information is also printed on the back of the DVD cover succesfully and I was happy at how this turned out. Overall the DVD cover could have been better without the technical hitch, however it could have been a lot worse and I am very happy at how it turned out in the circumstances.

Tuesday, 30 November 2010

Planning for Director's commentary

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used conventional genre characteristics which the audience would expect. For example, the camera work and the mise-en-scene was similar to other artists of our hip-hop genre such as Eminem and Lupe Fiasco. Both use the camera convention to capture the artist in their surroundings, which a lot of the time is shown to represent their background, personality and history. This is a method we knew to use when filming the 'my way' video. We therefore thought we should find a location to film our Artist in to make the mise-en-scene exciting and relavant to the artist, this brought us to London's South Bank skate park.

A major convention of the music video is the focus on the artist. This would brand the aritst, creating a large impact on the audience. Research on artists of hip-hop and similar music showed us that there was a trend in showing attitudes, and ways of life. This is where the skate theme was decided on , which matched the location perfectly. Furthermore, the skate theme intorduced a relaxed, easy-going lifestyle to match the lyrics of the song. The costume, therefore had to be basic, nothing classy or smart. We wanted a laid-back look that would represent the charatcer like black jeans and a T-shirt, and a cap with a 'P' on the front. After planning the main elements of our location and character, we knew that we had the chance to make a really successful product. Although a lot of this followed the usual conventions of a hip-hop music video, it is against many artists' ways which are usually materialistically aspirational, whereas in our music video, you only aspire to have his laid-back lifestly, which defines the clear difference between different audiences. 

We thought that we should show a contast in the location and ways of life, for example businessman/woman (the typical city workers) in the underground and then our artist and other 'skater' theme people at the skate park. This contrast was emphasized in our editing by using greyscale saturation in the businessman clips and then colour emphasing saturation to emphasise the energy in the skate clips.

An issue we faced was trying to match our footage with the pace of the track. We solved this problem by experimenting with the editing software and we discovered that simple fast/slow motion suited the footage and brought everything to the same pace as the track. This made watching the video more enjoyable and easy to follow.

How effective is the combination of your main product and ancilliary texts?

The video with the digipak and magazine advert all worked well, as they shared similar, identifiable characteristics to help sell the single, creating a higher revenue and profit, which should then put the artist at a good position if the product is successful. Both ancillary tasks were simple, using a focal image of the artist with plain, dark backgrounds. It sounds Unappealing to the eye, but the product makes the target consumer look at the artist in a clear way, perhaps more understandingly. Again, both products used the same bold and clear fonts, this enables the consumer to recognise the artist over and again through different products and places. 

What have you learnt from your audience feedback?

Our feedback was vital for the improvement of the final product. We received plenty of feedback from teachers and fellow students which influenced changes in our work. Firstly, we began by logging all of our feedback onto the blog, then interpreting what changes we could make in order to resolve the problems. We then discussed which changes would most significantly answer the feedback in the small amount of time we had. For example, we chose to re-film and edit the lip-sync performance in order to produce a more professional -looking product, therefore being more appealing to the audience. 

On the plus side, our feedback suggested that our choice of location was excellent, and that the colourful mise-en-scene graffiti-theme at London's South Bank skate park really suited the themes and genre of the music.   

How did you use new media technologies in the construction and research, planning and evaluation stages?

The availability of new technologies, being hardware and software was very high for the us. Final cut express was our main tool in editing. It was very advanced, yet was easy enough for us to apply our knowledge and skills to create a high quality video in a short period of time compared to professional music videos. Photoshop GS3 played a major part in the production of our magazine advert and the digi-pak, this software also enabled us to create a very professional product from little time and skill compared to what is required in the typical industry. 

Technology also helped us in the planning and organisation for the sustainment of quality and pace of production, for example, for the location, the blog work, research on our music genre and other artists within this genre. The blog acted more as a 'tic-box' so we were on track for a particular task all the time, the blog also acted as a communication method throughout the group. Furthermore, social networking sites helped us research our music's origin by contacting the producer, Brad Ellis. He helped us understand the lyrics and the context, learn about the artist and what time period the song was originally written. We used this invaluable information to influence our ideas to fit the music's purpose and genre. 

We were also fortunate enough to work with High-Definition cameras to capture our video footage. This definitely contributed to the high quality of our product. In addition to this, Alex owns a high-quality camera which enabled us to take impressive pictures to work with in the later stage of producing our ancillary products. Other technologies such as the tripods and dollies allowed us to use our video camera to its full advantage, producing steady, professional camera shots. 

Introduction to G324: Advanced Portfolio in Media

For this coursework, you will be producing the following:

A promotional package for the release of an album. This must include:
1. A music promo video.
2. A cover for the album's release on Digipak.
3. A magazine advertisement for the Digipak.

The practical component of this project is worth 60 marks.

20 marks will be for planning and research, which will be done on blogs.

20 marks will be for the written evaluation. This will be completed as a Director's. The evaluation questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?

Monday, 29 November 2010

Review of Digipak and Magazine advert

We have now had our deadline for making our magazine advert and digipak on Photoshop. We managed to keep a fairly good time keeping for this deadline and completed/uploaded the the images before the end of the lesson. I feel that both of products are good at selling the artist well as there is a clear focus on the artist, therefore displaying his significance, the stills we took at London I think worked really successfully in order to brand our artist as we wished to. The colour scheme of our products I believe to be really professional as the darker use of colour is representative of our target audience. My favourite aspect of the two products is that there is a clear focus on the artist, as in the magazine advert it shows the profile of Porridge that is positioned in the centre of the page and likewise on the digipak a different photo of Porridge is used.

Although the font style and colour was not originally planned, after experimenting, the font colour and style is very suited to the style of 'The Nextmen'. The capitalised lettering that is bold and striking we thought was ideal as it is quite dominant and powerful when seen from a distance. The unusual choice of colour is quite mascualine and powerful yet the lack of vibrance keeps it toned down and not vibrant which suits the genre characteristics of hip hop. Both our products are very simplistically laid out as nothing is overlapped or untidy, instead is it very precise and neat which I feel is more appealing to the audience as it is simplistic. We thought carefully about composition as we needed to consider where the artist would look first and how to draw the viewer's eye around the the product.

Due to lack of time allowed to spent on this part of the project, I think there are some improvements that could be made in order to improve the professionalism and overall look of the digipak and magazine advert. Firstly, if we had had more time we would have spent longer experimenting with the images we used such as the faded edges and we would have perhaps added some more effects on the photos of Porridge by manipulating the look in order to make the product more visually interesting.


Image and video hosting by TinyPic 
Image and video hosting by TinyPic

Digipack ideas

We need to include track names on the back. We need to make up song names to go with the theme and genre of the artist.
The song we made our video for is 'my way' and the album name we made was "me myself and my microphone'
I have looked at track list from similar artists e.g. Lupe Fiasco
These are the tracks from his album 'Food & Liquor'
1 "Intro"

2 "Real" (featuring Sarah Green)

3 "Just Might Be OK" (featuring Gemini)

4 "Kick, Push"

5 "I Gotcha" (featuring Pharrell)

6 "The Instrumental" (featuring Jonah Matranga)

7 "He Say She Say" (featuring Gemini and Sarah Green)

8 "Sunshine"

9 "Daydreamin'" (featuring Jill Scott)

10 "The Cool"

11 "Hurt Me Soul"

12 "Pressure" (featuring Jay-Z)

13 "American Terrorist" (featuring Matthew Santos)

14 "The Emperor's Soundtrack"

15 "Kick, Push II"

16 "Outro"

 Me and Tom then came up with the names of our songs thinking about our genre/theme and looking at the songs by Lupe Fiasco.
1.    Intro
2.    my way
3.    where I’m from
4.    The streets are watching
5.    Chill
6.    Under pressure
7.    My time inside
8.    Boarding high
9.    Night skies
10.  Outro


Thursday, 25 November 2010

Review of the magazine article

I am thoroughly impressed by the product our group member Alex Poirier has produced. It echoes professionalism in every aspect. Firstly the positioning of the text around the solo artist compliments the facial features and attire of the artist, which is deliberately reflective of the themes and attitudes of the actual song, which will relate to our specific target audience. The colour of the text contrasts extremely well with the background colour of black and the actual font is stylish and professional. Furthermore the overall colour scheme is good as it once again highlights the aesthetically pleasing features of our artist and his attire, this is because the colours of the background and text and darker, but in contrast to the colour of the artists clothes. The quotes are from reputable music magazines that our desired audience are likely to read. The one potential issue with the magazine advert is the size dimensions, but I'm sure this can be rectified easily, there are also some parts of the background which need to be shaded in a little more. In summary the use of a relevant colour scheme, professional looking font and a good high resolution image of our main artist appeals to our target audience successfully and is pivotal in this being a brilliant magazine article that we definitely will look to utilise for our final product. We now will endeavour to complete our digipak and then go onto do a commentary evaluation in the coming weeks.

Magazine advert

i have produced a magazine advert that we could possibly use.

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Monday, 22 November 2010

Analysis of Student's Digipak

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  • Layout/Composition: 
- Close-up shot - sells the artist well and shows his significance
- Text on left hand side - audience read writing first
- Text is spaced out well and clear to read, but perhaps a bit too small
  • colour 
- Bright and vivid colours makes it striking and appealing
- Bright green and blue suits the representation of the artist being loud and powerful
- harmonious colours work well and complement one another
- luminious/neon green makes a strong statement about the atmosphere the artist wants to create
  • font style
- very basic text, so it is easy to read
- The text could have been made bigger so that the space is used up more
- A more interesting font style could have given a firmer indication about the style of music
- Font colour makes the text stand out and the colour is exciting and vibrant to emphasise the theme
  • Use of imagery
- One image shows a clear focal point and sells the artist well
- Showing half a face shows mystery and makes the audience think
 - The artist looking directly at the camera makes the overall look more striking
- If effects had been used on the image to add colour, then it would be a more interesting advert overall.

Features of a Digipak

  • Title
  • Certificate rating
  • Main image
  • Screen shot images
  • Blurb
  • List of songs
  • Barcode
  • Colour scheme
  • Font style

Features of our Magazine advert

I have thought about how we would like to display the key features of a Magazine Advert in order to represent our artist well and I have thought in detail about where these features should be positioned on the advert as composition is an important aspect that will guide the viewer around the advert.
  • Name of artist - From our still shots we took at Southbank Skatepark, we included Porridge's skateboard which had the text 'The Nextmen' spraypainted on. This prop will be shown in our Maga\ine advert which clearly displays the name of the artist in clearly visible writing. As the writing is written on a skatepark is makes it apparent to the audience straight away what are music video theme is.
  • Album name - Our album name is: 'Me, myself and my mic'. This idea we believe represents 'The Nextmen' well as it displays the persona of Porridge well being a laidback and carefree character who is fairly down-to-earth. The text will be positioned near the top of the advert as this would mean that the audience are more likely to see this first.
  • Release date - At the bottom of our magazine advert in fairly large writing it will say: Own from Jan 28th. This is important for the audience to see this text straightaway as it provides significant information that any viewer would expect to see. The font style will be fairly basic as fancy/artistic writing may make the text unclear and the audience may find it hard to read
  • Quotes/ratings- We are going to include either a quote or a rating from a music magazine such as NME. We think that this magazine company would be a likely source that would rate our genre of music, this feature would also interest the audience more and perhaps generate more publicity and sales as people who read NME regularly are more likely to take into account what they say about our album. 
  • HMV/ Logo - We will include company logos such as the HMV logo or logo at the bottom left or right hand corner as this would show the audience where they can be the album from and the logo would be more successful in enhancing the company's recognition than just writing the company name.

Template of Magazine advert

The image above shows a very basic outline of the composition of our magazine advert. It clearly shows the artist well by positioning him in the centre of the advert. We have thought carefully about how to represent the artist, so the still photos we took at Southbank of Porridge are what we would like to use as our main background to work upon. We chose the image that we believed was the most suitable photo that portrayed Porridge to be quite dominant, powerful etc. by using a low angle shot.

Our aim is to have the photo of Porridge as the audience's main focus with text surrounding but not overcrowding Porridge which say the Album name, Artist's name, the quote from NME etc. This image does not show our ideas for colour our font style, just the basic outline for our Magazine advert.

Some images for our digipak/magazine advert

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Image and video hosting by TinyPic

Image and video hosting by TinyPic 

We felt these images taken by portrayed our artist well and will work well as a digipak cover. They also show colourful vibrant back settings which would work well with text that we will add at a later date. Also We feel the graffiti reflects the theme and lyrics of the song successfully.

Answers to our questionnaire

1) What theme would you expect to see on 'The Nextmen' Digipak/Magazine advert?
a) Barbie 0/10
b) Skateboarding/Bmxing 8/10
c) Guns 2/10

2) What colours do you think would best represent old school hip hop?
a) Dark/boyish colours e.g. Black/white/red 9/10
b) Happy colours e.g. Yellow and bright green 1/10
c) Girly colours e.g. Bright pink 0/10

3) What font type would you expect the text to be?
a) Calligraphy 0/10
b) Block/graffiti style 10/10
c) Bubble writing 0/10

4) How would you expect the main artist to be portrayed/branded?
a) A laidback, carefree badman 10/10
b) A lonely, depressed character 0/10
c) A nerdy college guy 0/10

5) What kind of scene do you think would best represent the genre?
a) Country farm 3/10
b) Disneyland 0/10
c) A Skatepark/London streets 7/10

How these results have affected our decision?
We our very happy with the answers our participants gave as they are what we expected/hoped. These results have confirmed our decisions as we can see these were best ideas to represent our artist. Now we have received these answers we can now move on to plan our initial ideas for our Digipak and Magazine advert.

Questionnaire for target audience

Lewis and I are going to create a questionnaire that will allow us to understand what our target audience expect to see in our Digi Pak and Magazine advert of our genre. This will provide us with more in depth information about how to make our products appeal to these specific people. We would like to become aware what aspects of of these products would make the appearance eye-catching and appealing to our target audience.

1) What theme would you expect to see on 'The Nextmen' Digipak/Magazine advert?
a) Barbie
b) Skateboarding/Bmxing
c) Guns

2) What colours do you think would best represent old school hip hop?
a) Dark/boyish colours e.g. Black/white/red
b) Happy colours e.g. Yellow and bright green
c) Girly colours e.g. Bright pink

3) What font type would you expect the text to be?
a) Calligraphy
b) Block/graffiti style
c) Bubble writing

4) How would you expect the main artist to be portrayed/branded?
a) A laidback, carefree badman
b) A lonely, depressed character
c) A nerdy college guy

5) What kind of scene do you think would best represent the genre?
a) Country farm
b) Disneyland
c) A Skatepark/London streets

Sunday, 21 November 2010

Inspiration for Magazine advert

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When we took photos of Porridge at Southbank , we thought about how we would portray him as a character. This poster above of Eminem shows a picture of him taken at a low angle. This camera angle displays eminem to be powerful and dominant which is likewise to how we portrayed Porridge in our photos. The way in which Eminem has been positioned in this photo has a big impact on the viewer, it clearly shows the importance of the artist by placing him in the centre and taking up the majority of the space, so that the audience focus on him immediately, it also enhances his recognition. This is similar to how we would like to portray Porridge by making it clear that he is the clear focus in order to sell the artist well and enhance his recognition as an artist.

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 This poster of Jason Derulo is also quite similar to the poster of Eminem in the sense that they both focus primarily on the artist. What I like about this poster is that it displays three different personas of the artist that could be portrayed in different ways, to generate a wider target audience. The presentational elements of this poster is something we could use as inspiration when making out magazine advert. The composition of this poster is quite effective I think as it creates a focal point to focus the viewer and the positioning of the title shows its significance, therefore highlighting to the audience the name of the artist. The features of this poster such as colour, title etc. have made me consider the composition of out Magazine advert to make it more striking and effective.

Preparation for Magazine advert and Digi Pak

As we are beginning to make our Digi Pak and magazine advert for our music video, we have been thinking about how we would like to represent and portray our artist through these products. We need to think thoru
oughly about our ideas. As preparation for this section of the project, we thought ahead by taking photographs of our main artist, Porridge at Southbank, which we will be using. We spent a while capturing photographs of Porridge that would represent his style as an artist in order to 'brand' him as a character.

In order to be prepared for when we start the next part of this project, the photos that we took at Southbank we need to put onto a USB in order to get them onto the macs to edit them for our Digi Pak and magazine advert, I have asked Porridge as it is his responsibility as it was his camera that we used. Once we have got these photos we will be able to use these photos as the foundation to make the Digi pak and magazine advert.

Tuesday, 16 November 2010

Feedback from G9's class

Overall we valued their criticism and feedback massively. However there were a few points I did not agree with. Some groups said we did not show our main character enough and it was unclear who our main character was. But we showed the main character numerous times in various different shots and locations, and he was the only one lip syncing so it was pretty obvious. They commented on our costume saying it was bad, but we felt it echoed the theme and genre of the music video, old school skater hip hop, For instance if our main character were to wear a suit it would not exactly be fitting would it? We agree on the comments on our location being good as they clearly valued the hard work we put in traveling to London. They commented on our good effects as they went well with the tempo. They said we could have a bigger variety of shots however we believe we utilised a lot of angles and distance in shots. They said a direct reference to a microphone would've been good but we decided against it as was very predictable stereotypical and didn't mix well with our theme. We agree that we could've been more varied in editing but we felt raw footage that we had worked well with gritty lonely. Also more varied editing could make it look a bit cheap and tacky.

To sum up we feel the feedback was in some cases very fair and we valued their opinions but in some cases they were incorrect in their feedback.

Feedback for Final Cut S1-21

The groups who gave us feedback had a lot of things to say about our music video. 
They said we have captured and edited well with lip syncing. A complement we are pleased to have is about the location of the music video, they said the graffiti at  London's South Bank park was great for mise-en-scene which was 'all relevant and set the scene.'

They also commented on the usage of a microphone which was one of our early ideas, which we voted against as we felt that it was corny and predictable which could steal away the essence of the music video by making it humorous. 

Monday, 15 November 2010

Last day of editing

This lesson we are spending the time editing and finalising our music video as a group. We are at the point where the music video looks complete and professional but we are rewatching the footage to see which parts could be altered or improved, as we have been extra time so we thought this would be a worthwhile idea. We have also experimented further with different editing techniques in the black&white clips to make a more edgy feel, but we have decided to stick with the original editing.

We have also thought ahead about our Digi Pak and magazine advert by having a discussion about our ideas, so far we haven't thought in detail about our ideas but we know we want there to be a clear focus on  the artist and we want to represent the genre of our song. We also want there to be a clear connection between the music video, Digi Pak and magazine advert, so that the audience can fimilarise themselves with the products, adverts etc.

Friday, 12 November 2010

Editing finished...Sort of.

Me and Porridge have now succesfully put in the performance scenes we shot on tuesday, we cut them up so one shot didn't drag on for 35 seconds and now the video looks a lot more professional. The way we cut it was have two different shots in 2 different locations in the same chorus. We colour corrected quite a lot of shots and now they don't seem as dull. There may be a few more things we need to tweak but we'll aim to do this on monday as that is our final deadline. Overall we are very happy with the final product and feel we can get a good grade for it.


   I think that interscope records would be the best big music distrubutor for our artist, with the likes of Eminem, 50 Cent and Pharrell Williams under its belt this record label is very high profile, and obviously with artits like this it has a big fan base.

Interscope records is a worldwide known label with a massive collection of popular artists, to be in the same label as them would be a massive benefit for our artist as they would be getting alot of exposure to the target audience and other people who have never heard of them before, but are used to the same type of genre.

Also with it being located in America the audience would not only be european, but also in the states making a much bigger platform for a bigger fanbase, for a starting artist exposure is the main thing you need and with its stretched out empire, interscope is perfect.

Interscope initially specialise in old school hip-hop and urban music which is ideal for our artist because that is what the genre type is, the label now handles nearly all types of music but with its experience and specialties in old school hip-hip it will do everything that is needed for a upcoming old school hip-hop act to succeed.

Editing update

In todays lesson we are trying to fit in the footage that we took last lesson of porridge lipsyncing, we filmed around 8 takes, so that we could choose the best one. We are having a few difficulties with it at the moment, firstly we cant actually find the footage on the computer, but we still have it on the camera itself, so its not too bad at least we wont have to film it again, once we get this done, its just a case of tidying our video up, then we should theoretically be done.

Tuesday, 9 November 2010

Screenshots of our editing work

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These are screenshots of our editing process that we have done on Final Cut Express. From these images you can see that we had a lot of footage to choose from, so that we could select the most successful clips and edit them to fit in with our soundtrack. Porridge spent a lot of time creating a split screen and adding effects such as echo, which were really successful to fit in with the genre characteristics of our song.

Our editing process has been the main part of this project that has made our music video complete, therefore we have spent many lessons concentrating fully on this part of the project. We have encountered a few problems, mostly when we tried to alter the brightness and contrast and when adding slow motion to our footage as the result wasn't as we expected. However, as we are near the end of our final cut deadline, we have resolved most of these issues, although we have a few more issues to fix, which we should have complete by the end of the week.

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Refliming of lip syncing

In today's lesson we refilmed the chorus of our soundtrack which included Porridge lip syncing as we were advised to improve this part of our music video, in order to make it more professional and ensure that the lip syncing fitted properly. We filmed several takes of this to make sure that we have several to choose from, so that we can choose the best and most appropriate and best fitting version. We chose to film a close-up of Porridge's face as this shows the need to sell the artist and it allows the audience to identify with the main artist. 

Monday, 8 November 2010

Problems when creating a split screen

An aspect of our editing which was suggested to us to improve was the lip syncing that Porridge performed, so in today's lesson I tried to think of some ways to break up the chorus and adding in different footage/effects to prevent the lip syncing becoming boring and monotomous. As Amar suggested that we added in another split screen in our footage as this adds more variation, Porridge spent some time creating another split screen during the chorus, we took time to make sure that the footage worked with the beat of the song and that there were fades at the beginning and end of split screen.

When we previewed our work we were not happy with the way it looked as it looked really busy and overcrowded with no clear focal point for the audience, it also looked too fast which didn't suit the beat of the music. Porridge made a few adjustments by adding slow motion and including contrasting images of the two locations, however the slow motion did not work successfully as it looked jittery and our whole group were not pleased with the result. When we next edit, we will try and come up with a solution for this by maybe not including this at all and perhaps putting in some footage with some effects instead as this would still be conventional to our genre.
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